Apple's Don't Fall From the Tree.

I received this in a newsletter about Mark Appleyard (Pro skateboarder) making the big switch to his newest sponsor Element.  I just thought it was very funny that we were talking about altering letters in Typography, and in the top corner, the a has been switched to an apple and it works! I feel that is a perfect example of good design and type used in a commercial advertisement.  There's even unity by repetition through using the same fonts on his pro board graphics.