As I was watching TV I happened to start noticing type in many things. This one really caught my eye like it never had before. I knew the effect it gave but I never really looked at the fundamentals behind it. This is the logo for channel USA, and this logo displays not only a creative use of type, but an effective way of using negative space and positive space. I believe this font is Avant Garde Bold, due to the perfect circle created by the a, I know that's what avant garde in known for.
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