GDS 110 : Typography

Negative Hello

2010-11-11T22:34:00.001-08:00

Recently during our magazine cover project, a classmate presented a very clever idea of not spelling something out with a material, but to leave it open. This is a good example of that as well. Letters are often designed with the same intention of how the character looks, as how the negative space around the character looks. Composition as a whole.

Type Depth

2010-11-11T22:32:00.001-08:00

This image is a good example of how type can promote depth. Where it is supposed to be further away, the type is smaller. Where a shadow is needed, the type is closer together. That can also be compared to how CYMK dot prints are done in the coordination of each color dot and how it appears overall.

Bad Type is Everywhere.

2010-11-11T22:31:00.001-08:00

I thought this poster was very interesting. I like how the sans serif font covers the serif font, which also blends into the background. This poster reflects the fact that if something is done right in graphic design, it often isn't noticed. Yet as soon as an error is present, it is in fact, noticed.

KiD CuDi - The Prayer

2010-10-21T21:52:00.000-07:00

I thought this was absolutely fantastic. An artist mixed colored pencil and Photoshop work to create this impressive piece based on the artist KiD CuDi (Excellent in concert, might I add...), and lyrics from his song "The Prayer".
Type-wise this piece displays the use of using the weight of type to make the words sound like they're yelling out at you. The worthy aspects of the song are larger to give them the meaning you would feel as you listen to the song.

Apple's Don't Fall From the Tree.

2010-10-14T21:26:00.000-07:00

I received this in a newsletter about Mark Appleyard (Pro skateboarder) making the big switch to his newest sponsor Element. I just thought it was very funny that we were talking about altering letters in Typography, and in the top corner, the a has been switched to an apple and it works! I feel that is a perfect example of good design and type used in a commercial advertisement. There's even unity by repetition through using the same fonts on his pro board graphics.

A Bundle of Letters

2010-10-07T20:27:00.000-07:00

I'm not too sure where this is from, I found it on Deviant Art that an artist posted as a school project. I feel this is a very good display of type ornamentally and effective in design. The type displays multiple forms of placement and alignment, a good display of emphasis by size. Theres even teh slightest amount of depth from overlapping elements in some places. I feel this composition is a fine display of the potential type can offer.

Dak Films (Project 2)

2010-09-30T21:00:00.000-07:00

I have decided I am going to base my second project word mark on a friend's videography. His name is Dakota Nelson, and he has been filming local skate videos and clips for the past year or so. I'm going to base the word mark on the title Dak Films, the target market for this business would be in the 15 to 25 age range, typically skateboarders but could indirectly be artists, other videographers, and just regular teens. I just feel instead of doing a big company that it would be nice to base my project on someone working out of their talents as a service.

A message to myself.

2010-09-30T20:11:00.000-07:00

This wasn't an image I found but rather a picture I took, and then incorporated type within the photo. This was a message I made to myself as a wallpaper for my phone as a reminder to stay in focus. The font is the infamous Courier New. I actually never had the idea of incorporating typography with my photos until after this class. I hope you all enjoy it and feel free to use it as a message to yourselves as well.

Typographic Portrait (9/23/10)

2010-09-23T18:30:00.000-07:00

This is one of the best displays of using typography in a portrait in my opinion. Not only are there different words, but there is a dramatic change in also the value of the text color along with the weight. This one may be altered a little more than just plain black and white, but overall I feel the little added effects play a big difference and you can still refer the final product as a portrait made out of type.

Todd Keller Photography

2010-09-16T21:47:00.000-07:00

This image isn't so much one I've found as it is one I've made. This is a business card design I've made for my freelace business. The font is Helvetica Neue 25 Ultralight. I've chosen to use this font because it is a very formal and sophisticated type design with a modern feel. The final print comes out very clean and straight on cards and the thin design of the font compliments the linear art I've added as a fade to the background.

http://www.flickr.com/toddkphotography

USA Logo (Blog Update)

2010-09-09T19:43:00.000-07:00

As I was watching TV I happened to start noticing type in many things. This one really caught my eye like it never had before. I knew the effect it gave but I never really looked at the fundamentals behind it. This is the logo for channel USA, and this logo displays not only a creative use of type, but an effective way of using negative space and positive space. I believe this font is Avant Garde Bold, due to the perfect circle created by the a, I know that's what avant garde in known for.

Bodoni Font Research

2010-08-31T13:09:00.000-07:00

ITC Bodoni Serif is a revived typeface originally created by Giambattista Bodoni. Bodoni's typeface was from the inspiration of the Baskerville design, but with a sharper outcome. Bodoni's careers included engraving, publishing, and typography. Bodoni came from a printmaking background, as did his ancestry. While working as an apprentice for Duke Ferdinand to develop a printing house, he impressed his superiors with his eagerness and willingness to study and learn typefaces and ancient languages. This showing of his appreciation for his career in type gave him allowance to put his name on the books he developed. The Bodoni Museum opened in Parma, Italy in 1963 for the artist.

Type'd Goods?

2010-08-30T20:54:00.000-07:00

I never really stopped to realize how much type affected the graphic design world in more ways than one. I found this really interesting to see designers who own their own clothing company, Turn Nocturnal, use their knowledge of graphic type faces to create interesting t shirt graphics that suit the graphic design trend. You might see me with that sans serif or huge type tee very soon.